Scroll down to find out how to visualize your ideas, By Holguín.
Services, Courses & Workshops
Art Direction:
From Concept to Reality
These services include but are not limited to:
Conceptualization for brand’s campaign and desired mediums such as commercials, out of home, print advertisements, social media or any other photographic content.
Moodboard creation and curation based on brand’s needs as well as storyboarding and frame-to-frame conceptualization for commercials and/or films of any sort.
These services also include the overseeing of the campaign’s dis-involvement on days of shooting and/or elaboration of print/digital based ads.
La Pieza SRL, Maria Laura Pegao x By Holguín
Social Strategy &
Community Management
These services include but are not limited to:
POST STRATEGY: Monthly posting calendar with day and time of posting per week along with categories of type of content: (informative, interactive, visual, features, IGTVs, other dynamics, before and afters, product shot posts)
POST INVESTMENT: Through instagram promotions, we create a target audience (age range, demographics and interests) as well as a monthly budget for promotions every other post.
Design: Visual Solutions
These services include but are not limited to:
Logotypes: Using different vectorization and photo-manipulation techniques, the following is created to: create color palettes, initial sketches, refined comps and color exploration and final refined logotype. Process varies depending on complexity of request.
Digital/Print Visuals: Through the use of design principles and elements either illustrated, vectorized and/or photographical visuals are offered. Price varies in complexity and elements provided beforehand.
Social Media Highlights/Story or Post Templates: Commercial or personal social media ‘stories’ highlights are created in three faucets. Illustrated, Vectorized or Photographical.
Corporate Identity:
Let Your Brand
Do The Talking
An all-in-one design solution. Consists on the visualization of a brand’s mission, vision and values.
Clients are required to create a moodboard of inspiration and share it with shotbyholguin@outlook.com with color, graphics, photo and platform inspirations in order to create the brand kit.
The Corporate Identity Kit Includes:
Mood Board analysis
Color Palette
Typeface Variation
Logotype Refined Sketches
Business Card Rough Template
Five Instagram Highlights
Instagram Story / Post Template
Photography:
Every Shot is a Story
Services are categorized as it follows:
Product, Fashion, Studio and Family Photography.
Price varies on quantity of edited photographs, outfits and occasion (personal/commercial photography). Photographs are taken, preselected and sent out through www.wetransfer.com for small packages and drive.google.com for big ones.
Quick Editing: Make Magic Happen
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
All virtual meetings can take place in:
Zoom, Google Meet, Skype or FaceTime.
Time To Create: Group Webinar
Made for individuals and creatives looking to expand their knowledge in photography, design, composition and posting for their personal or commercial brands, this webinar is a complete course to find design solutions to improve your brand’s design’s strategy and team dynamics.
Let’s help everyone be on the same page.
Mobile Photography 101:
Tips, Tricks & Must Knows
This Virtual Course includes tricks and tips on how to use mobile applications to edit and keep the brand’s aesthetic.
This course includes but it’s not limited to:
Color adjustment, Retouching, Preset Creation, Filtering, HSL (Hue, Saturation and Luminance), healing and retouching.
Special Editing Requests are available for specific programs that fit the client’s needs.
Photography 101:
Make Magic Happen
This Virtual Course includes detailed editing tools and skills as well as proper usage of Adobe’s Creative Cloud Suite’s essentials: Photoshop and Lightroom Classic
This course includes but its not limited to:
Preset Creation
Color Balance
Healing and Clone-Stamp
Curves and Levels
Proper Exporting: PNG, JPG / CMYK, RGB
Photo-Manipulation Basics: Blending, Soft Erasing.
What People Are Saying
“The Corporate Identity bundle helped me find the tools I was missing to start monetizing my Interior Design Studio.”
— Alejandra Bernal (@alejandrabernaldesign)
“He was able to photograph and portray properly all of the local talent in the most important day of the Dominican Republic”
— Esther Abinader, Graciela Abinader, Adriana Abinader
“He helps me create out of the box content for my brand. From design to his instagram pictures, he’s everything”
— Laura Lapaix (@lapaixcreations)
“I wanted to make genuine collaborations and connections that are relevant to my brand and my values.”
— Marivi Pons (@shopboldtalk)
“I didn’t know what I was looking for in the launch photoshoot for my brand, Eduardo helped me with his art direction and many overnight calls until I knew what I wanted to do”
— Karla Troncoso (@ktronocosoa)
“When it comes to Art Direction and Photography, his skills compliment mine perfectly. As a Fashion Marketer, it is very important to have someone who understands you. That’s him for me.”
— Nicole M. Betances (@n.m.nicolemarie)
