ASOS x The Sims
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BRAND: ASOS in Collaboration with The Sims Game Series
ASOS takes a stance in gender fluidity awareness in collaboration with the live-experience game The Sims. This partnership campaign centers around a digital integrated booth that makes the audience the main character. Through live-creating their own Sim with ASOS gender neutral products, the objective of this activation is to provide wearable neutrality, a tangible self-identity space and enact conversations about fluidity.
“Create Your Identity #ASOSxThesSims”
Instagram Collaboration Post
Instagram Collaboration Post
Out of Home
ASOS Orders Package Design
![Gender Fluid Informative Book
[included with every order]](https://images.squarespace-cdn.com/content/v1/5f4e648c32d5026484a1624d/9450f784-5b3f-4e49-b53b-0d1ff0c0ceb8/Standing-Book-Mockup.jpg)
Gender Fluid Informative Book [included with every order]
ASOS X The Sims Interactive Booth
Located in select shopping centers, the ASOSxTheSims Booth lets the audience create their own Sim and style it with ASOS products. After the Sim is created, the consumer has the opportunity of ordering the pieces of clothing used to create the character from the digital screen to their home.