Zara x You.

BRAND: ZARA UNITED STATES

Be your own fashion guru. Using innovative emerging technology, clients have the opportunity to virtually try on their favorite pieces live. Through the use of augmented reality, individuals fill a survey with their aesthetic, top picks, previous purchases and preferences. Then, a live camera that scans their bodies opens and picks their favorite combinations to check out, in one click. All orders include an exclusive Zara perfume that goes with the audience’s aesthetic.

“#ZaraxYou“